Ryan Holiday, The New Digital Divide: Privilege, Misinformation and Outright B.S. in Modern Media, Betabeat.
Holiday writes of the extreme privilege often inherent in digital literacy and the fact that it’s expensive to be a core user of online media.
If I work as a security guard or at the counter of a Wendy’s, our media environment is significantly more difficult to track. Not everyone has their Internet time subsidized by an employer who asks them to sit in front of a computer all day. In fact, many people have jobs that forbid them from doing just that, with bosses who will write them up if caught checking their phone. These people–we often refer to them (derisively) as “average Americans”–are removed from the iterative, lightning-fast online media cycle for hours at a time and often for the entire day.
Before you joke about how lucky they are, think about how that would change someone’s relationship with culture. It means they end up getting their news from Facebook or from the “most emailed” stories of the day (of dubious validity). With only so much time left at the end of the day, they go to the one or two places that can give them the gist. Their reality is shaped by the things that tend to trickle about and from the Internet.
He raises the food/nutrition analogy to point out how dangerous the consequences of such a divide can be. American’s obesity epidemic, caused in large part by a culture of eating what’s cheap and convenient because of a lack of access and affordability, can and will replicate itself in unhealthy media consumption patterns. (Related: The Information Diet by Clay Johnson)
Culturally, a portion of the population will be stuffed with hormone-injected garbage (Huffington Post slideshows, Facebook linkbait and other Cheetos-like information) while the other portion lives in its own reality of tailor-made, high quality information that makes them increasingly wealthy and utterly detached. One side will be able to influence, direct and exploit the other side because one controls the media while the other is at its mercy.